Privacy Policy

Effective Date: 4 August 2026

At Caveman Foods, safeguarding your personal data is a fundamental priority. This Privacy Policy details our specific practices regarding the collection, processing, and protection of your information when you access caveman-foods.com. Please read this document thoroughly to understand your rights under UK data protection legislation, including the UK GDPR.

1. Data Collection Practices

We operate transparently and gather visitor information through three primary avenues:

  • Information You Provide Directly: While you can access our comparison tools and articles without registering, we do collect and securely store any information you voluntarily share when contacting our support team via email or web forms.
  • Automated Technical Data: To ensure our platform functions optimally, our servers automatically log essential technical data during your visit. This includes your IP address, browser type, device specifications, time of access, and on-site navigation patterns.
  • Affiliate Tracking Metrics: As an independent comparison site, clicking on a financial product link generates an anonymous, temporary tracking code. This allows our commercial partners to recognise that Caveman Foods generated the referral, which is essential to our business model.

2. Lawful Basis and Purpose of Processing

In strict accordance with the UK GDPR, we rely on legitimate business interests to process your data for the following essential purposes:

  • Operational Stability: Delivering a seamless, secure, and fully functional website experience.
  • Commercial Validation: Accurately tracking outbound links to validate affiliate commissions from our financial partners.
  • User Support: Reviewing and responding to direct inquiries or feedback.
  • Audience Analytics: Analysing macro-level user behaviour to improve our content, layout, and user experience.
  • Advertising: Delivering relevant promotional content, including through external networks such as Google Ads.
  • Regulatory Compliance: Meeting all mandatory legal and regulatory obligations under UK law.

3. Cookies and Advertising Networks

We utilise cookies—small data files stored on your device—to enhance functionality and measure site performance.

  • Performance & Analytics: We use trusted analytics software to monitor general web traffic and user engagement anonymously.
  • Targeted Advertising (Google Ads): We partner with third-party advertising networks, including Google. These providers use cookies to serve advertisements based on your prior visits to our platform and other websites across the internet.
  • Managing Your Preferences: You maintain full control over your cookie preferences. You can adjust your browser settings to decline all non-essential cookies, or opt out of personalised advertising directly via Google’s Ad Settings portal.

4. Data Sharing Protocols

We strictly prohibit the sale of your personal data to third parties. Information is only shared under the following limited circumstances:

  • Financial Service Providers: When you click a link to apply for a product, you are redirected to the provider's external website. Any information you submit there is governed exclusively by that institution's own privacy policy.
  • Trusted Service Providers: We employ vetted third-party vendors (such as secure cloud hosting and analytics platforms) who process technical data strictly on our behalf and under confidentiality agreements.
  • Legal & Regulatory Authorities: We will disclose specific data logs if legally compelled to do so by a UK court, law enforcement agency, or relevant government body.

5. Data Security and Retention

We deploy robust, industry-standard cryptographic protocols and server-level defences to protect your data against unauthorised access, alteration, or disclosure. We retain your information only for the minimum duration necessary to fulfil the operational, commercial, and legal purposes outlined in this policy.

6. Your Statutory Rights (UK GDPR)

Residents of the United Kingdom hold comprehensive rights regarding their personal data. By law, you are entitled to:

  • Request Access: Obtain a full copy of the personal data we hold about you.
  • Request Rectification: Mandate the correction of any inaccurate or incomplete records.
  • Request Erasure: Ask us to delete your personal data (the "right to be forgotten"), subject to certain legal exceptions.
  • Restrict Processing: Block or suppress the further processing of your information.
  • Data Portability: Request that your data be transferred to another organisation in a structured, commonly used format.

7. Contact Information

If you have any questions regarding this Privacy Policy, or if you wish to exercise your statutory rights, please contact our administrative team:

  • Email: privacy@caveman-foods.com
  • Office Address: Caveman Foods, 124 City Road, London, EC1V 2NX, United Kingdom